{ "meta": { "title": "AI paid media tools", "description": "An evidence-backed comparison of MCP servers, advertising APIs, plugins and command-line tools for paid-media operations, analytics and measurement.", "updatedOn": "2026-09-05", "maintainer": "The Detail Department", "scope": "Tools that can materially support planning, buying, measuring, modelling, moving data, automating work or producing paid-media creative.", "version": "0.4" }, "tools": [ { "id": "google-ads", "name": "Google Ads", "category": "Media buying", "channels": [ "Search", "Shopping", "Display", "Video" ], "jobs": [ "Build", "Optimise", "Report" ], "summary": "Queries account structure and performance through Google Ads Query Language. The current official MCP surface is read-only.", "mcp": { "provenance": "official", "maturity": "available", "mode": "both", "control": "read-only", "label": "Official, open source", "url": "https://github.com/googleads/google-ads-mcp" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No official plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "Google Ads API and client libraries", "url": "https://developers.google.com/google-ads/api/docs/start" }, "access": "Developer token, Google Cloud project and account credentials.", "caution": "The MCP can inspect but cannot create or change campaigns. API access levels still apply.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Official MCP repository", "url": "https://github.com/googleads/google-ads-mcp", "kind": "source-code" }, { "label": "Google Ads API documentation", "url": "https://developers.google.com/google-ads/api/docs/start", "kind": "official" } ] }, { "id": "meta-ads", "name": "Meta Ads", "category": "Media buying", "channels": [ "Social", "Display", "Video" ], "jobs": [ "Build", "Optimise", "Report" ], "summary": "Meta's hosted Ads AI Connector brings campaign data and actions into compatible assistants through MCP.", "mcp": { "provenance": "official", "maturity": "beta", "mode": "remote", "control": "mixed", "label": "Official open beta", "url": "https://mcp.facebook.com/ads" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "Marketing API", "url": "https://developers.facebook.com/docs/marketing-apis/" }, "access": "Open beta; account and regional availability may vary.", "caution": "Inspect the authenticated tool list and permissions before allowing campaign changes.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Meta Ads AI Connectors announcement", "url": "https://www.facebook.com/business/news/meta-ads-ai-connectors", "kind": "official" }, { "label": "Marketing APIs", "url": "https://developers.facebook.com/docs/marketing-apis/", "kind": "official" } ] }, { "id": "tiktok-for-business", "name": "TikTok for Business", "category": "Media buying", "channels": [ "Social", "Video" ], "jobs": [ "Build", "Optimise", "Report", "Create" ], "summary": "A vendor-hosted MCP for campaign management, reporting, audiences and creative operations, with full and progressive-disclosure endpoints.", "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "read-write", "label": "Official remote MCP", "url": "https://ads.tiktok.com/resources/help/article/about-tiktok-for-business-mcp-server?lang=en" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "TikTok API for Business", "url": "https://business-api.tiktok.com/portal/docs" }, "access": "TikTok for Business account and OAuth permissions.", "caution": "The broad endpoint exposes hundreds of tools. Progressive disclosure is safer for smaller agent contexts.", "verifiedOn": "2026-09-05", "sources": [ { "label": "TikTok for Business MCP documentation", "url": "https://ads.tiktok.com/resources/help/article/about-tiktok-for-business-mcp-server?lang=en", "kind": "official" }, { "label": "API for Business documentation", "url": "https://business-api.tiktok.com/portal/docs", "kind": "official" } ] }, { "id": "microsoft-advertising", "name": "Microsoft Advertising", "category": "Media buying", "channels": [ "Search", "Shopping", "Display" ], "jobs": [ "Build", "Optimise", "Report" ], "summary": "Microsoft's governed MCP provides campaign structure, performance queries and audits. Its current documented launch surface is read-only.", "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "read-only", "label": "Official managed MCP", "url": "https://learninglab.about.ads.microsoft.com/en/solutions/technology/mcp-server" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "Microsoft Advertising API", "url": "https://learn.microsoft.com/en-us/advertising/" }, "access": "Microsoft Advertising account and API permissions.", "caution": "The launch FAQ documents data retrieval and audits, not campaign creation or modification.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Microsoft Advertising MCP", "url": "https://learninglab.about.ads.microsoft.com/en/solutions/technology/mcp-server", "kind": "official" }, { "label": "Advertising API documentation", "url": "https://learn.microsoft.com/en-us/advertising/", "kind": "official" } ] }, { "id": "amazon-ads", "name": "Amazon Ads", "category": "Media buying", "channels": [ "Retail media", "Search", "Display", "Video" ], "jobs": [ "Build", "Optimise", "Report" ], "summary": "An official MCP layer over Amazon Ads API functionality, including multi-step tools for campaign creation, reporting and market expansion.", "mcp": { "provenance": "official", "maturity": "beta", "mode": "remote", "control": "read-write", "label": "Official open beta", "url": "https://advertising.amazon.com/en-ca/library/news/amazon-ads-mcp-server-open-beta" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "restricted", "label": "Amazon Ads API", "url": "https://advertising.amazon.com/en-ca/about-api" }, "access": "Open beta for Amazon Ads partners with active API credentials.", "caution": "The MCP can create, update and delete campaigns. Use review and approval controls before execution.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Amazon Ads MCP announcement", "url": "https://advertising.amazon.com/en-ca/library/news/amazon-ads-mcp-server-open-beta", "kind": "official" }, { "label": "Amazon Ads API", "url": "https://advertising.amazon.com/en-ca/about-api", "kind": "official" } ] }, { "id": "snapchat-ads", "name": "Snapchat Ads", "category": "Media buying", "channels": [ "Social", "Video", "AR" ], "jobs": [ "Report", "Analyse" ], "summary": "A hosted Ads MCP for retrieving Snapchat campaign data and insights from supported AI clients.", "mcp": { "provenance": "official", "maturity": "restricted", "mode": "remote", "control": "read-only", "label": "Official, allowlist rollout", "url": "https://developers.snap.com/marketing-api/Ads-MCP/Introduction" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "restricted", "label": "Snap Marketing API", "url": "https://developers.snap.com/marketing-api/home" }, "access": "Allowlist rollout and authenticated ad-account access.", "caution": "The documented MCP is read-only even though the underlying Marketing API has broader capabilities.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Ads MCP introduction", "url": "https://developers.snap.com/marketing-api/Ads-MCP/Introduction", "kind": "official" }, { "label": "Connect an agent", "url": "https://developers.snap.com/marketing-api/Ads-MCP/connect-an-agent", "kind": "official" } ] }, { "id": "linkedin-ads", "name": "LinkedIn Ads", "category": "Media buying", "channels": [ "Social", "B2B" ], "jobs": [ "Build", "Optimise", "Report" ], "summary": "LinkedIn's Marketing APIs cover campaign management and reporting. We found community MCP wrappers, but no vendor-backed MCP source.", "mcp": { "provenance": "none", "maturity": "none-verified", "mode": "none", "control": "none", "label": "No official MCP verified" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No official agent plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "restricted", "label": "LinkedIn Marketing APIs", "url": "https://learn.microsoft.com/en-us/linkedin/marketing/" }, "access": "Developer application, product approval and tier-specific permissions.", "caution": "Do not treat a community wrapper as LinkedIn-supported. Marketing API access is gated by product and tier.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Accessing LinkedIn APIs", "url": "https://www.linkedin.com/help/linkedin/answer/a526048/accessing-linkedin-apis?lang=en", "kind": "official" }, { "label": "Marketing API access tiers", "url": "https://learn.microsoft.com/en-us/linkedin/marketing/integrations/marketing-tiers?view=li-lms-2026-08", "kind": "official" } ] }, { "id": "pinterest-ads", "name": "Pinterest Ads", "category": "Media buying", "channels": [ "Social", "Visual discovery" ], "jobs": [ "Build", "Optimise", "Report" ], "summary": "Pinterest's Ads API supports programmatic campaign and reporting workflows. No vendor-backed MCP source was verified.", "mcp": { "provenance": "none", "maturity": "none-verified", "mode": "none", "control": "none", "label": "No official MCP verified" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No official agent plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "Pinterest API for ads", "url": "https://dev.pinterest.com/docs/work-with-ads/ads-overview/" }, "access": "Pinterest developer application and authorised ad accounts.", "caution": "Use the API directly or an integration layer, and identify the maintainer of any MCP wrapper.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Pinterest API overview", "url": "https://developer.pinterest.com/docs/overview/welcome/", "kind": "official" }, { "label": "Ads API overview", "url": "https://dev.pinterest.com/docs/work-with-ads/ads-overview/", "kind": "official" } ] }, { "id": "reddit-ads", "name": "Reddit Ads", "category": "Media buying", "channels": [ "Social", "Community" ], "jobs": [ "Build", "Optimise", "Report" ], "summary": "Reddit's Ads API v3 exposes campaign and account operations. No vendor-backed MCP source was verified.", "mcp": { "provenance": "none", "maturity": "none-verified", "mode": "none", "control": "none", "label": "No official MCP verified" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No official agent plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "restricted", "label": "Reddit Ads API v3", "url": "https://ads-api.reddit.com/docs/" }, "access": "OAuth application and approved advertising access.", "caution": "Community connectors should be checked against the current v3 API and Reddit's access terms.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Reddit Ads API v3", "url": "https://ads-api.reddit.com/docs/", "kind": "official" } ] }, { "id": "x-ads", "name": "X Ads", "category": "Media buying", "channels": [ "Social" ], "jobs": [ "Build", "Optimise", "Report" ], "summary": "The X Ads API exposes advertiser resources and reporting, while X's xurl CLI can make authenticated requests and ships with an official agent skill.", "mcp": { "provenance": "none", "maturity": "none-verified", "mode": "none", "control": "none", "label": "No official Ads MCP verified" }, "plugin": { "provenance": "official", "maturity": "available", "label": "xurl agent skill", "url": "https://github.com/xdevplatform/xurl/blob/main/SKILL.md" }, "cli": { "provenance": "official", "maturity": "available", "label": "xurl CLI", "url": "https://github.com/xdevplatform/xurl" }, "developer": { "provenance": "official", "maturity": "restricted", "label": "X Ads API", "url": "https://docs.x.com/x-ads-api/introduction" }, "access": "Developer account and Ads API access; some endpoints require allowlisting.", "caution": "X also operates a general X API MCP, but its published tool list does not establish Ads API coverage. Do not label it an Ads MCP without endpoint-level proof.", "verifiedOn": "2026-09-05", "sources": [ { "label": "X Ads API documentation", "url": "https://docs.x.com/x-ads-api/introduction", "kind": "official" }, { "label": "Official xurl repository", "url": "https://github.com/xdevplatform/xurl", "kind": "source-code" }, { "label": "General X API MCP documentation", "url": "https://github.com/xdevplatform/docs/blob/main/tools/mcp.mdx", "kind": "source-code" } ] }, { "id": "display-video-360", "name": "Display & Video 360", "category": "Media buying", "channels": [ "Display", "Video", "Cross-channel" ], "jobs": [ "Build", "Optimise", "Report" ], "summary": "Google's DV360 API can manage advertisers, campaigns, insertion orders, line items, targeting, creatives and users. Reporting uses a separate Bid Manager API.", "mcp": { "provenance": "none", "maturity": "none-verified", "mode": "none", "control": "none", "label": "No official MCP verified" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No official agent plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "restricted", "label": "Display & Video 360 API", "url": "https://developers.google.com/display-video/api" }, "access": "A Google Cloud project, OAuth 2.0 and a DV360 user with access to the relevant partner or advertiser.", "caution": "The API can retrieve, create and update resources, but it does not return performance data and does not support every YouTube & Partners write workflow.", "verifiedOn": "2026-09-05", "sources": [ { "label": "DV360 API overview", "url": "https://developers.google.com/display-video/api", "kind": "official" }, { "label": "DV360 API limitations and permissions", "url": "https://developers.google.com/display-video/api/support/faq", "kind": "official" } ] }, { "id": "campaign-manager-360", "name": "Campaign Manager 360", "category": "Media buying", "channels": [ "Display", "Video", "Cross-channel" ], "jobs": [ "Build", "Measure", "Report" ], "summary": "The Campaign Manager 360 API supports large-scale trafficking, creative, conversion, reporting and attribution workflows.", "mcp": { "provenance": "none", "maturity": "none-verified", "mode": "none", "control": "none", "label": "No official MCP verified" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No official agent plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "restricted", "label": "Campaign Manager 360 API", "url": "https://developers.google.com/doubleclick-advertisers/rest/" }, "access": "A Campaign Manager 360 account with API access, a permitted user profile, a Google Cloud project and OAuth 2.0 credentials.", "caution": "Many resources are writable. User-profile permissions in Campaign Manager 360 govern what the API can change.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Campaign Manager 360 API", "url": "https://developers.google.com/doubleclick-advertisers/rest/", "kind": "official" }, { "label": "Campaign Manager 360 API setup", "url": "https://developers.google.com/doubleclick-advertisers/getting_started", "kind": "official" } ] }, { "id": "search-ads-360", "name": "Search Ads 360", "category": "Media buying", "channels": [ "Search", "Shopping" ], "jobs": [ "Report", "Analyse", "Measure" ], "summary": "The Search Ads 360 Reporting API provides high-volume, query-based reporting over campaigns, ads, keywords and performance data.", "mcp": { "provenance": "none", "maturity": "none-verified", "mode": "none", "control": "none", "label": "No official MCP verified" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No official agent plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "restricted", "label": "Search Ads 360 Reporting API", "url": "https://developers.google.com/search-ads/reporting" }, "access": "OAuth 2.0 application credentials and access to the relevant Search Ads 360 manager or client account.", "caution": "The reporting API is read-only. Offline conversion uploads use a separate Search Ads 360 API surface.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Search Ads 360 Reporting API", "url": "https://developers.google.com/search-ads/reporting", "kind": "official" }, { "label": "Reporting API overview", "url": "https://developers.google.com/search-ads/reporting/overview", "kind": "official" } ] }, { "id": "apple-ads", "name": "Apple Ads", "category": "Media buying", "channels": [ "App", "Search" ], "jobs": [ "Build", "Optimise", "Report" ], "summary": "Apple's Platform API lets advertisers and agencies manage campaigns, ad groups and keywords, pull reports and work with App Store and Apple Maps ads.", "mcp": { "provenance": "none", "maturity": "none-verified", "mode": "none", "control": "none", "label": "No official MCP verified" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No official agent plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "restricted", "label": "Apple Ads Platform API", "url": "https://ads.apple.com/maps/apple-ads/help/campaigns/0022-use-apple-ads-platform-api" }, "access": "An Apple Ads API user with an eligible role and OAuth 2.0 credentials; third-party providers require separate registration.", "caution": "API roles can be read-only or read-write. Verify the assigned role before using an automation layer.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Apple Ads Platform API", "url": "https://ads.apple.com/maps/apple-ads/help/campaigns/0022-use-apple-ads-platform-api", "kind": "official" }, { "label": "Apple Ads API resources", "url": "https://ads.apple.com/app-store/resources", "kind": "official" } ] }, { "id": "the-trade-desk", "name": "The Trade Desk", "category": "Media buying", "channels": [ "Display", "Video", "Cross-channel" ], "jobs": [ "Build", "Optimise", "Report", "Operate" ], "summary": "The Trade Desk's Open Agentic Kit provides MCP-based access to Ask Koa for platform data and actions, including campaign creation and monitoring.", "mcp": { "provenance": "official", "maturity": "restricted", "mode": "remote", "control": "read-write", "label": "Official OAK MCP, private beta", "url": "https://partner.thetradedesk.com/v3/portal/news/doc/DocsUpdates" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official agent plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "restricted", "label": "Platform REST and GraphQL APIs", "url": "https://partner.thetradedesk.com/v3/portal/api/doc/ApiUsageGuidelines" }, "access": "OAK is available to selected partners in private beta through their account representative. API credentials are also account-managed.", "caution": "Published scope includes both data and actions. Treat campaign creation and other platform mutations as approval-gated operations.", "verifiedOn": "2026-09-05", "sources": [ { "label": "OAK private beta release note", "url": "https://partner.thetradedesk.com/v3/portal/news/doc/DocsUpdates", "kind": "official" }, { "label": "Open Agentic Kit definition", "url": "https://partner.thetradedesk.com/v3/portal/resources/doc/Glossary", "kind": "official" }, { "label": "Platform API usage", "url": "https://partner.thetradedesk.com/v3/portal/api/doc/ApiUsageGuidelines", "kind": "official" } ] }, { "id": "google-analytics", "name": "Google Analytics", "category": "Measurement", "channels": [ "Cross-channel", "Web", "App" ], "jobs": [ "Measure", "Report", "Analyse" ], "summary": "Google's open-source MCP lets agents query Analytics reporting and administration data without changing the property.", "mcp": { "provenance": "official", "maturity": "available", "mode": "local", "control": "read-only", "label": "Official, open source", "url": "https://developers.google.com/analytics/devguides/MCP" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "Package launcher only; no analytics CLI" }, "developer": { "provenance": "official", "maturity": "available", "label": "Data API and Admin API", "url": "https://developers.google.com/analytics/devguides/reporting/data/v1" }, "access": "Google Cloud credentials and property permissions.", "caution": "Read-only means the MCP cannot edit events, audiences or property settings.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Google Analytics MCP guide", "url": "https://developers.google.com/analytics/devguides/MCP", "kind": "official" }, { "label": "Official MCP repository", "url": "https://github.com/googleanalytics/google-analytics-mcp", "kind": "source-code" } ] }, { "id": "google-tag-manager", "name": "Google Tag Manager", "category": "Measurement", "channels": [ "Cross-channel", "Web", "App" ], "jobs": [ "Build", "Measure", "Automate" ], "summary": "The Tag Manager API can manage accounts, containers, workspaces, tags and triggers. No vendor-backed MCP source was verified.", "mcp": { "provenance": "none", "maturity": "none-verified", "mode": "none", "control": "none", "label": "No official MCP verified" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No official agent plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "Tag Manager API", "url": "https://developers.google.com/tag-platform/tag-manager/api/v2" }, "access": "Google Cloud OAuth credentials and container permissions.", "caution": "Publishing a container is a production change. Put review, environments and rollback around any agent workflow.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Tag Manager API v2", "url": "https://developers.google.com/tag-platform/tag-manager/api/v2", "kind": "official" } ] }, { "id": "amplitude", "name": "Amplitude", "category": "Measurement", "channels": [ "Cross-channel", "Web", "App" ], "jobs": [ "Measure", "Analyse", "Experiment" ], "summary": "Amplitude's hosted MCP can work with charts, dashboards, experiments, cohorts and taxonomy. It does not ingest event data.", "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "read-write", "label": "Official remote MCP", "url": "https://amplitude.com/docs/amplitude-ai/amplitude-mcp" }, "plugin": { "provenance": "official", "maturity": "available", "label": "Official agent plugins and skills", "url": "https://amplitude.com/docs/amplitude-ai" }, "cli": { "provenance": "official", "maturity": "available", "label": "Amplitude Wizard CLI", "url": "https://www.amplitude.com/docs/get-started/setup-wizard-cli" }, "developer": { "provenance": "official", "maturity": "available", "label": "Analytics and management APIs", "url": "https://www.docs.developers.amplitude.com/" }, "access": "Amplitude account, project access and user-scoped permissions.", "caution": "Write tools can change analytical assets and taxonomy. Event ingestion remains outside the MCP.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Amplitude MCP", "url": "https://amplitude.com/docs/amplitude-ai/amplitude-mcp", "kind": "official" }, { "label": "Wizard CLI", "url": "https://www.amplitude.com/docs/get-started/setup-wizard-cli", "kind": "official" } ] }, { "id": "mixpanel", "name": "Mixpanel", "category": "Measurement", "channels": [ "Cross-channel", "Web", "App" ], "jobs": [ "Measure", "Analyse", "Report" ], "summary": "Mixpanel's vendor-hosted MCP brings product and behavioural analytics into compatible assistants.", "mcp": { "provenance": "official", "maturity": "beta", "mode": "remote", "control": "not-stated", "label": "Official beta", "url": "https://mixpanel.com/ai/mcp" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "Mixpanel APIs", "url": "https://developer.mixpanel.com/reference/overview" }, "access": "Mixpanel account and compatible MCP client.", "caution": "The public announcement does not define a durable write boundary. Inspect the authenticated tools before use.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Mixpanel MCP", "url": "https://mixpanel.com/ai/mcp", "kind": "official" }, { "label": "MCP announcement", "url": "https://mixpanel.com/blog/mixpanel-mcp-server/", "kind": "official" } ] }, { "id": "supermetrics", "name": "Supermetrics", "category": "Data movement", "channels": [ "Cross-channel" ], "jobs": [ "Report", "Measure", "Automate" ], "summary": "A marketing-data MCP that queries Supermetrics sources through one connection, alongside an API and an alpha command-line client.", "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "read-only", "label": "Official remote MCP", "url": "https://docs.supermetrics.com/docs/supermetrics-mcp-server" }, "plugin": { "provenance": "official", "maturity": "available", "label": "Official AI chat integrations", "url": "https://supermetrics.com/products/supermetrics-mcp" }, "cli": { "provenance": "official", "maturity": "beta", "label": "Official CLI, alpha", "url": "https://docs.supermetrics.com/apidocs/cli" }, "developer": { "provenance": "official", "maturity": "available", "label": "Supermetrics API", "url": "https://docs.supermetrics.com/apidocs/getting-started" }, "access": "A valid subscription with Supermetrics API access.", "caution": "The CLI is alpha. Source entitlements and query costs still depend on the subscription.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Supermetrics MCP server", "url": "https://docs.supermetrics.com/docs/supermetrics-mcp-server", "kind": "official" }, { "label": "Supermetrics CLI", "url": "https://docs.supermetrics.com/apidocs/cli", "kind": "official" } ] }, { "id": "dataforseo", "name": "DataForSEO", "category": "Research data", "channels": [ "Search", "SEO", "Market intelligence" ], "jobs": [ "Research", "Plan", "Analyse" ], "summary": "The official server and CLI browse DataForSEO documentation and make authenticated API requests for SERP, keyword, backlink and market data.", "mcp": { "provenance": "official", "maturity": "available", "mode": "both", "control": "read-only", "label": "Official remote and local MCP", "url": "https://github.com/dataforseo/mcp-server-typescript" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official plugin verified" }, "cli": { "provenance": "official", "maturity": "available", "label": "Official CLI in the MCP package", "url": "https://github.com/dataforseo/mcp-server-typescript" }, "developer": { "provenance": "official", "maturity": "available", "label": "DataForSEO APIs and clients", "url": "https://docs.dataforseo.com/v3/" }, "access": "OAuth for hosted HTTP or API credentials for CLI and local stdio.", "caution": "This supplies research data; it does not control paid-media accounts. API modules are billed and enabled separately.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Official MCP and CLI repository", "url": "https://github.com/dataforseo/mcp-server-typescript", "kind": "source-code" }, { "label": "DataForSEO API documentation", "url": "https://docs.dataforseo.com/v3/", "kind": "official" } ] }, { "id": "airbyte", "name": "Airbyte", "category": "Data movement", "channels": [ "Cross-channel" ], "jobs": [ "Ingest", "Automate", "Measure" ], "summary": "Airbyte exposes an agent MCP for working with connected data and a separate knowledge MCP for product documentation.", "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "mixed", "label": "Official agent MCP", "url": "https://docs.airbyte.com/ai-agents/interfaces/mcp" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official agent plugin verified" }, "cli": { "provenance": "official", "maturity": "available", "label": "abctl for local deployment", "url": "https://docs.airbyte.com/platform/using-airbyte/getting-started/oss-quickstart" }, "developer": { "provenance": "official", "maturity": "available", "label": "Python SDK and HTTP API", "url": "https://docs.airbyte.com/" }, "access": "Airbyte account or instance, configured sources and destinations.", "caution": "Do not confuse the documentation-search MCP with the agent MCP that can act on connected data.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Airbyte MCP interface", "url": "https://docs.airbyte.com/ai-agents/interfaces/mcp", "kind": "official" }, { "label": "Airbyte documentation", "url": "https://docs.airbyte.com/", "kind": "official" } ] }, { "id": "fivetran", "name": "Fivetran", "category": "Data movement", "channels": [ "Cross-channel" ], "jobs": [ "Ingest", "Automate", "Measure" ], "summary": "Fivetran's Agent Context MCP exposes governed data context; its Connector SDK adds a CLI and official coding-agent integrations.", "mcp": { "provenance": "official", "maturity": "preview", "mode": "remote", "control": "read-only", "label": "Official public preview", "url": "https://fivetran.com/docs/context-layer/agent-context-mcp" }, "plugin": { "provenance": "official", "maturity": "available", "label": "Official Connector SDK agent plugins", "url": "https://fivetran.com/docs/connector-sdk/building-connectors/ai-tools" }, "cli": { "provenance": "official", "maturity": "available", "label": "Connector SDK CLI", "url": "https://fivetran.com/docs/connector-sdk/getting-started/connector-sdk-commands" }, "developer": { "provenance": "official", "maturity": "available", "label": "REST API and Connector SDK", "url": "https://fivetran.com/docs/rest-api" }, "access": "Fivetran Context Layer for MCP; account permissions for API and SDK workflows.", "caution": "The MCP is a context and retrieval surface, not a substitute for connector operations or warehouse access controls.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Agent Context MCP", "url": "https://fivetran.com/docs/context-layer/agent-context-mcp", "kind": "official" }, { "label": "Connector SDK AI tools", "url": "https://fivetran.com/docs/connector-sdk/building-connectors/ai-tools", "kind": "official" } ] }, { "id": "google-mcp-toolbox", "name": "Google MCP Toolbox for Databases", "category": "Data access", "channels": [ "Cross-channel", "Warehouse" ], "jobs": [ "Measure", "Analyse", "Automate" ], "summary": "Google's open-source MCP toolbox connects agents to BigQuery and other databases through explicitly configured tools.", "mcp": { "provenance": "official", "maturity": "available", "mode": "both", "control": "mixed", "label": "Official, open source", "url": "https://github.com/googleapis/mcp-toolbox" }, "plugin": { "provenance": "official", "maturity": "available", "label": "Gemini CLI extensions", "url": "https://github.com/googleapis/mcp-toolbox" }, "cli": { "provenance": "official", "maturity": "available", "label": "toolbox CLI", "url": "https://mcp-toolbox.dev/documentation/introduction/" }, "developer": { "provenance": "official", "maturity": "available", "label": "BigQuery and database connectors", "url": "https://mcp-toolbox.dev/" }, "access": "Self-hosted configuration plus database credentials and permissions.", "caution": "This is a general database layer, not a paid-media connector. Read/write risk depends entirely on the configured tools and database role.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Official MCP Toolbox repository", "url": "https://github.com/googleapis/mcp-toolbox", "kind": "source-code" }, { "label": "Toolbox documentation", "url": "https://mcp-toolbox.dev/documentation/introduction/", "kind": "official" } ] }, { "id": "snowflake", "name": "Snowflake", "category": "Data access", "channels": [ "Cross-channel", "Warehouse" ], "jobs": [ "Measure", "Analyse", "Automate" ], "summary": "Snowflake's managed MCP lets agents reach governed Snowflake capabilities without deploying a separate server.", "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "mixed", "label": "Official managed MCP", "url": "https://docs.snowflake.com/en/user-guide/snowflake-cortex/cortex-agents-mcp" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated paid-media plugin verified" }, "cli": { "provenance": "official", "maturity": "available", "label": "Snowflake CLI", "url": "https://docs.snowflake.com/en/developer-guide/snowflake-cli/index" }, "developer": { "provenance": "official", "maturity": "available", "label": "Drivers, APIs and SDKs", "url": "https://docs.snowflake.com/en/developer" }, "access": "Snowflake account, Cortex Agent configuration and role permissions.", "caution": "Warehouse permissions remain the real control plane. Scope roles and exposed tools narrowly.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Snowflake-managed MCP server", "url": "https://docs.snowflake.com/en/user-guide/snowflake-cortex/cortex-agents-mcp", "kind": "official" }, { "label": "Snowflake CLI", "url": "https://docs.snowflake.com/en/developer-guide/snowflake-cli/index", "kind": "official" } ] }, { "id": "meridian", "name": "Meridian", "category": "Modelling", "channels": [ "Cross-channel" ], "jobs": [ "Model", "Plan", "Measure" ], "summary": "Google's open-source marketing mix modelling framework for estimating incremental impact and informing budget allocation.", "mcp": { "provenance": "none", "maturity": "none-verified", "mode": "none", "control": "none", "label": "No official MCP verified" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No official agent plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "Python package, not a dedicated CLI" }, "developer": { "provenance": "official", "maturity": "available", "label": "Open-source Python package", "url": "https://github.com/google/meridian" }, "access": "Open source; requires model-ready historical data and Python expertise.", "caution": "A model library is not an autonomous media optimiser. Inputs, priors, validation and decision rules remain practitioner work.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Official Meridian repository", "url": "https://github.com/google/meridian", "kind": "source-code" } ] }, { "id": "robyn", "name": "Robyn", "category": "Modelling", "channels": [ "Cross-channel" ], "jobs": [ "Model", "Plan", "Measure" ], "summary": "Meta's open-source marketing mix modelling package for estimating channel contribution and budget scenarios.", "mcp": { "provenance": "none", "maturity": "none-verified", "mode": "none", "control": "none", "label": "No official MCP verified" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No official agent plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "R and Python package, not a dedicated CLI" }, "developer": { "provenance": "official", "maturity": "available", "label": "Open-source R and Python package", "url": "https://github.com/facebookexperimental/Robyn" }, "access": "Open source; requires prepared data and statistical modelling expertise.", "caution": "Robyn produces model outputs, not campaign changes. Treat automated budget recommendations as hypotheses requiring review.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Official Robyn repository", "url": "https://github.com/facebookexperimental/Robyn", "kind": "source-code" } ] }, { "id": "pymc-marketing", "name": "PyMC-Marketing", "category": "Modelling", "channels": [ "Cross-channel" ], "jobs": [ "Model", "Plan", "Measure" ], "summary": "An open-source Bayesian marketing analytics package covering marketing mix modelling and customer-lifetime-value work.", "mcp": { "provenance": "none", "maturity": "none-verified", "mode": "none", "control": "none", "label": "No official MCP verified" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No official agent plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "Python package, not a dedicated CLI" }, "developer": { "provenance": "official", "maturity": "available", "label": "Open-source Python package", "url": "https://github.com/pymc-labs/pymc-marketing" }, "access": "Open source; requires Python and Bayesian modelling expertise.", "caution": "The package supports analysis. It does not provide a governed connection to advertising accounts.", "verifiedOn": "2026-09-05", "sources": [ { "label": "PyMC-Marketing repository", "url": "https://github.com/pymc-labs/pymc-marketing", "kind": "source-code" }, { "label": "PyMC-Marketing documentation", "url": "https://www.pymc-marketing.io/en/stable/", "kind": "official" } ] }, { "id": "zapier", "name": "Zapier", "category": "Workflow", "channels": [ "Cross-channel" ], "jobs": [ "Automate", "Build", "Operate" ], "summary": "Zapier MCP lets assistants call scoped actions across Zapier's app catalogue; the Platform CLI is for building Zapier integrations.", "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "read-write", "label": "Official remote MCP", "url": "https://docs.zapier.com/mcp/home" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "MCP tool bundles, not a separate plugin" }, "cli": { "provenance": "official", "maturity": "available", "label": "Zapier Platform CLI", "url": "https://docs.zapier.com/integrations/build-cli/overview" }, "developer": { "provenance": "official", "maturity": "available", "label": "Zapier Platform", "url": "https://docs.zapier.com/platform/home" }, "access": "Zapier account and connected apps; each successful MCP call consumes tasks.", "caution": "A broad action catalogue can create real external changes. Keep servers client-specific and tools narrowly scoped.", "verifiedOn": "2026-09-05", "sources": [ { "label": "What is Zapier MCP?", "url": "https://help.zapier.com/hc/en-us/articles/48308034391821-What-is-Zapier-MCP", "kind": "official" }, { "label": "Zapier Platform CLI", "url": "https://docs.zapier.com/integrations/build-cli/overview", "kind": "official" } ] }, { "id": "pipedream", "name": "Pipedream", "category": "Workflow", "channels": [ "Cross-channel" ], "jobs": [ "Automate", "Build", "Operate" ], "summary": "Pipedream provides hosted MCP servers across thousands of APIs, managed authentication, an SDK and a full `pd` CLI.", "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "read-write", "label": "Official remote MCP", "url": "https://pipedream.com/docs/connect/mcp" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official agent plugin verified" }, "cli": { "provenance": "official", "maturity": "available", "label": "pd CLI", "url": "https://pipedream.com/docs/cli/reference" }, "developer": { "provenance": "official", "maturity": "available", "label": "Connect SDK and API", "url": "https://pipedream.com/docs/connect" }, "access": "Pipedream account; connected-app credentials are managed by Pipedream.", "caution": "Tools inherit the permissions of connected accounts. Review annotations and separate development from production.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Pipedream MCP servers", "url": "https://pipedream.com/docs/connect/mcp", "kind": "official" }, { "label": "Pipedream CLI reference", "url": "https://pipedream.com/docs/cli/reference", "kind": "official" } ] }, { "id": "n8n", "name": "n8n", "category": "Workflow", "channels": [ "Cross-channel" ], "jobs": [ "Automate", "Build", "Operate" ], "summary": "n8n can expose an instance or a single workflow through MCP, and can also consume external MCP tools inside workflows.", "mcp": { "provenance": "official", "maturity": "beta", "mode": "both", "control": "read-write", "label": "Official built-in MCP, beta", "url": "https://docs.n8n.io/connect/connect-to-n8n-mcp-server" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "Native nodes and skills, not a separate plugin" }, "cli": { "provenance": "official", "maturity": "available", "label": "n8n CLI", "url": "https://docs.n8n.io/hosting/cli-commands/" }, "developer": { "provenance": "official", "maturity": "available", "label": "Public API and workflow nodes", "url": "https://docs.n8n.io/api/" }, "access": "n8n instance; enable MCP per instance and workflow, with user-scoped access.", "caution": "Connected clients may share the same enabled workflow set. Workflow execution can trigger credentials and external writes.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Connect to n8n MCP server", "url": "https://docs.n8n.io/connect/connect-to-n8n-mcp-server", "kind": "official" }, { "label": "MCP server tools reference", "url": "https://docs.n8n.io/connect/connect-to-n8n-mcp-server/mcp-server-tools-reference", "kind": "official" } ] }, { "id": "figma", "name": "Figma", "category": "Creative", "channels": [ "Cross-channel", "Design" ], "jobs": [ "Create", "Review", "Build" ], "summary": "Figma's remote MCP can retrieve design context and, for supported clients and seats, create or modify native canvas content.", "mcp": { "provenance": "official", "maturity": "available", "mode": "both", "control": "mixed", "label": "Official remote and desktop MCP", "url": "https://developers.figma.com/docs/figma-mcp-server/" }, "plugin": { "provenance": "official", "maturity": "available", "label": "Official plugins and agent skills", "url": "https://developers.figma.com/docs/figma-mcp-server/remote-server-installation/" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official Figma CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "REST and Plugin APIs", "url": "https://developers.figma.com/" }, "access": "Supported MCP client and Figma permissions; a Full seat is required for write-to-canvas.", "caution": "Dev seats support read-oriented context. Canvas writes require both a Full seat and edit permission.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Figma MCP introduction", "url": "https://developers.figma.com/docs/figma-mcp-server/", "kind": "official" }, { "label": "Write to canvas", "url": "https://developers.figma.com/docs/figma-mcp-server/write-to-canvas/", "kind": "official" } ] }, { "id": "canva", "name": "Canva", "category": "Creative", "channels": [ "Cross-channel", "Design", "Video" ], "jobs": [ "Create", "Adapt", "Export" ], "summary": "Canva's remote MCP supports design creation and editing, assets, brand resources, search, export and collaboration.", "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "read-write", "label": "Official remote MCP", "url": "https://www.canva.dev/docs/mcp/" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "AI Connector uses MCP; no separate plugin counted" }, "cli": { "provenance": "official", "maturity": "available", "label": "Canva Apps CLI", "url": "https://www.canva.dev/docs/apps/canva-cli/" }, "developer": { "provenance": "official", "maturity": "available", "label": "Apps SDK and Connect APIs", "url": "https://www.canva.dev/docs/" }, "access": "A Canva account and individual OAuth authorisation; app-development features have separate requirements.", "caution": "The Apps CLI builds Canva apps. It is not a general command-line interface for day-to-day creative production.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Canva MCP documentation", "url": "https://www.canva.dev/docs/mcp/", "kind": "official" }, { "label": "Canva CLI", "url": "https://www.canva.dev/docs/apps/canva-cli/", "kind": "official" } ] }, { "id": "adobe-analytics", "name": "Adobe Analytics", "category": "Enterprise analytics", "channels": [ "Cross-channel", "Web" ], "jobs": [ "Analyse", "Report", "Configure" ], "summary": "Adobe hosts a production MCP that can query Analytics data, create reports and manage analysis components through the same product permissions as the UI.", "product": { "label": "Adobe Analytics", "url": "https://business.adobe.com/products/adobe-analytics.html" }, "github": { "label": "Adobe Analytics MCP documentation source", "url": "https://github.com/AdobeDocs/analytics-mcp" }, "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "read-write", "label": "Adobe-hosted Analytics MCP", "url": "https://developer.adobe.com/analytics-mcp/docs/aa/" }, "plugin": { "provenance": "official", "maturity": "available", "label": "Adobe Analytics agent skills", "url": "https://github.com/adobe/skills" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official analytics CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "Adobe Analytics APIs", "url": "https://developer.adobe.com/analytics-apis/docs/2.0/" }, "access": "Adobe Analytics entitlement, MCP Access permission and the normal product permissions for each action.", "caution": "The server can create components and projects. Validate definitions and report scope before sharing outputs.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Adobe Analytics MCP server", "url": "https://developer.adobe.com/analytics-mcp/docs/aa/", "kind": "official" }, { "label": "Analytics MCP getting started", "url": "https://developer.adobe.com/analytics-mcp/docs/guides/", "kind": "official" }, { "label": "Analytics MCP documentation source", "url": "https://github.com/AdobeDocs/analytics-mcp", "kind": "source-code" } ] }, { "id": "adobe-customer-journey-analytics", "name": "Adobe Customer Journey Analytics", "category": "Enterprise analytics", "channels": [ "Cross-channel", "Customer journey" ], "jobs": [ "Analyse", "Report", "Configure" ], "summary": "Adobe hosts a separate CJA MCP for cross-channel data views, components, reports and workspace projects.", "product": { "label": "Customer Journey Analytics", "url": "https://business.adobe.com/products/customer-journey-analytics/adobe-customer-journey-analytics.html" }, "github": { "label": "Adobe Analytics MCP documentation source", "url": "https://github.com/AdobeDocs/analytics-mcp" }, "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "read-write", "label": "Adobe-hosted CJA MCP", "url": "https://developer.adobe.com/analytics-mcp/docs/cja/" }, "plugin": { "provenance": "official", "maturity": "available", "label": "Adobe CJA agent skills", "url": "https://github.com/adobe/skills" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CJA CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "CJA APIs", "url": "https://developer.adobe.com/cja-apis/docs/" }, "access": "CJA entitlement, MCP Access permission and the relevant data-view and component permissions.", "caution": "Cross-channel power depends on the organisation already having governed connections, data views and identity design.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Analytics MCP servers", "url": "https://developer.adobe.com/analytics-mcp/docs/", "kind": "official" }, { "label": "Analytics MCP getting started", "url": "https://developer.adobe.com/analytics-mcp/docs/guides/", "kind": "official" }, { "label": "Analytics MCP documentation source", "url": "https://github.com/AdobeDocs/analytics-mcp", "kind": "source-code" } ] }, { "id": "posthog", "name": "PostHog", "category": "Product analytics", "channels": [ "Web", "Product" ], "jobs": [ "Analyse", "Report", "Investigate" ], "summary": "PostHog MCP queries trends, funnels, retention, paths and SQL, then creates, updates or deletes saved insights and dashboards.", "product": { "label": "PostHog Product Analytics", "url": "https://posthog.com/product-analytics" }, "github": { "label": "PostHog monorepo", "url": "https://github.com/PostHog/posthog" }, "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "read-write", "label": "Official PostHog MCP", "url": "https://posthog.com/docs/product-analytics/surfaces/mcp" }, "plugin": { "provenance": "official", "maturity": "available", "label": "PostHog wizard installer", "url": "https://posthog.com/docs/product-analytics/surfaces/mcp" }, "cli": { "provenance": "official", "maturity": "available", "label": "PostHog wizard", "url": "https://github.com/PostHog/wizard" }, "developer": { "provenance": "official", "maturity": "available", "label": "PostHog API", "url": "https://posthog.com/docs/api" }, "access": "A PostHog project, captured events and a supported MCP client; the wizard handles installation.", "caution": "It is strongest for product and web behaviour, not ad-platform delivery or media cost governance.", "verifiedOn": "2026-09-05", "sources": [ { "label": "PostHog MCP analytics guide", "url": "https://posthog.com/docs/product-analytics/surfaces/mcp", "kind": "official" }, { "label": "PostHog source", "url": "https://github.com/PostHog/posthog", "kind": "source-code" } ] }, { "id": "appsflyer", "name": "AppsFlyer", "category": "Mobile attribution", "channels": [ "Mobile", "Cross-channel" ], "jobs": [ "Measure", "Audit", "Report" ], "summary": "AppsFlyer beta MCP brings campaign performance, attribution trends and implementation troubleshooting into AI clients.", "product": { "label": "AppsFlyer MCP", "url": "https://www.appsflyer.com/products/agentic-ai/mcp/" }, "mcp": { "provenance": "official", "maturity": "beta", "mode": "remote", "control": "read-only", "label": "Official beta MCP", "url": "https://support.appsflyer.com/hc/en-us/articles/36349070304785--Beta-AppsFlyer-MCP" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "AppsFlyer developer hub", "url": "https://dev.appsflyer.com/hc" }, "access": "AppsFlyer account, appropriate app permissions and OAuth or an account-level MCP token.", "caution": "The service is explicitly beta, authenticated sessions can be short-lived and the reviewed tools diagnose rather than apply implementation changes.", "verifiedOn": "2026-09-05", "sources": [ { "label": "AppsFlyer MCP beta guide", "url": "https://support.appsflyer.com/hc/en-us/articles/36349070304785--Beta-AppsFlyer-MCP", "kind": "official" }, { "label": "AppsFlyer developer hub", "url": "https://dev.appsflyer.com/hc", "kind": "official" } ] }, { "id": "adjust", "name": "Adjust", "category": "Mobile attribution", "channels": [ "Mobile", "Cross-channel" ], "jobs": [ "Measure", "Configure", "Report" ], "summary": "Adjust exposes mature SDKs and several focused APIs for reporting, app configuration, campaigns and device testing, but no official agent route was verified.", "product": { "label": "Adjust", "url": "https://www.adjust.com/" }, "mcp": { "provenance": "none", "maturity": "none-verified", "mode": "none", "control": "none", "label": "No official MCP verified" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No official agent plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "Adjust APIs and SDKs", "url": "https://dev.adjust.com/en/" }, "access": "Adjust account and API tokens; some automation features require enablement by an Adjust representative.", "caution": "The API surface is fragmented by job and needs a custom agent layer. App Automation is not enabled for every account.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Adjust API documentation", "url": "https://dev.adjust.com/en/api/", "kind": "official" }, { "label": "App Automation API", "url": "https://dev.adjust.com/en/api/app-automation-api/", "kind": "official" } ] }, { "id": "segment", "name": "Twilio Segment", "category": "Customer data platform", "channels": [ "Cross-channel", "First-party data" ], "jobs": [ "Collect", "Govern", "Activate" ], "summary": "Segment collects and routes first-party events, while its Public API manages sources, destinations, warehouses and tracking plans; an official MCP was not verified.", "product": { "label": "Twilio Segment", "url": "https://www.twilio.com/docs/segment" }, "mcp": { "provenance": "none", "maturity": "none-verified", "mode": "none", "control": "none", "label": "No official MCP verified" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No official agent plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No general official workspace CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "Segment Public API", "url": "https://www.twilio.com/docs/segment/api/public-api" }, "access": "Team or Business tier for Public API access; workspace owners create API tokens.", "caution": "A powerful API is not a ready agent workflow. Instrumentation plans, identity and destination governance remain human-led.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Segment Public API", "url": "https://www.twilio.com/docs/segment/api/public-api", "kind": "official" }, { "label": "Segment Connections", "url": "https://www.twilio.com/docs/segment/connections", "kind": "official" } ] }, { "id": "adobe-firefly-creative-production", "name": "Adobe Firefly Creative Production", "category": "Creative operations", "channels": [ "Image", "Video", "Cross-channel" ], "jobs": [ "Create", "Adapt", "Scale" ], "summary": "Adobe Run-Workflow MCP can discover, submit and monitor reusable creative workflows for generation, editing, composition and format adaptation.", "product": { "label": "Firefly Creative Production", "url": "https://business.adobe.com/products/firefly-business/firefly-creative-production.html" }, "github": { "label": "Firefly Services JavaScript SDK", "url": "https://github.com/Firefly-Services/firefly-services-sdk-js" }, "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "read-write", "label": "Hosted Run-Workflow MCP", "url": "https://helpx.adobe.com/firefly/web/work-with-enterprise-features/creative-production/run-workflow-mcp-overview.html" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official agent plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "Creative Production Workflow API", "url": "https://developer.adobe.com/firefly-services/docs/workflow-builder-api/" }, "access": "Firefly Creative Production for Enterprise plus the permissions and published workflows required by the organisation.", "caution": "The agent can run what the enterprise workflow layer exposes; brand fidelity and final asset approval still need human review.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Run-Workflow MCP overview", "url": "https://helpx.adobe.com/firefly/web/work-with-enterprise-features/creative-production/run-workflow-mcp-overview.html", "kind": "official" }, { "label": "Creative Production Workflow API", "url": "https://developer.adobe.com/firefly-services/docs/workflow-builder-api/", "kind": "official" }, { "label": "Firefly Services SDK", "url": "https://github.com/Firefly-Services/firefly-services-sdk-js", "kind": "source-code" } ] }, { "id": "runway", "name": "Runway", "category": "Generative media", "channels": [ "Image", "Video", "Audio" ], "jobs": [ "Create", "Edit", "Upscale" ], "summary": "Runway offers an official generation MCP, a hosted developer MCP, APIs and SDKs for images, video, audio, editing, upscaling and reusable workflows.", "product": { "label": "Runway", "url": "https://runwayml.com/" }, "github": { "label": "Runway API MCP server", "url": "https://github.com/runwayml/runway-api-mcp-server" }, "mcp": { "provenance": "official", "maturity": "available", "mode": "both", "control": "read-write", "label": "Official generation and developer MCP routes", "url": "https://docs.dev.runwayml.com/guides/mcp/" }, "plugin": { "provenance": "official", "maturity": "available", "label": "Runway agent skills", "url": "https://github.com/runwayml/skills" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No general production CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "Runway API and SDKs", "url": "https://docs.dev.runwayml.com/api/" }, "access": "Runway developer account, billing and either OAuth for the hosted developer MCP or an API key for generation.", "caution": "Generated assets require creative and rights review, and temporary output URLs must be downloaded before expiry.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Runway MCP guide", "url": "https://docs.dev.runwayml.com/guides/mcp/", "kind": "official" }, { "label": "Runway API reference", "url": "https://docs.dev.runwayml.com/api/", "kind": "official" }, { "label": "Runway API MCP server", "url": "https://github.com/runwayml/runway-api-mcp-server", "kind": "source-code" } ] }, { "id": "ahrefs", "name": "Ahrefs", "category": "Search intelligence", "channels": [ "Search", "Content" ], "jobs": [ "Research", "Compare", "Analyse" ], "summary": "Ahrefs hosts an official MCP for keyword, competitor, backlink and content-gap research against live Ahrefs data.", "product": { "label": "Ahrefs MCP", "url": "https://ahrefs.com/mcp/" }, "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "read-only", "label": "Official hosted MCP", "url": "https://docs.ahrefs.com/en/mcp/docs/introduction" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official plugin verified" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "Ahrefs API", "url": "https://docs.ahrefs.com/docs/api/reference/introduction" }, "access": "Eligible paid Ahrefs plan and OAuth through a compatible MCP client.", "caution": "It supplies external search evidence, not first-party campaign truth or media-platform actions.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Ahrefs MCP introduction", "url": "https://docs.ahrefs.com/en/mcp/docs/introduction", "kind": "official" }, { "label": "Ahrefs MCP product page", "url": "https://ahrefs.com/mcp/", "kind": "official" } ] }, { "id": "semrush", "name": "Semrush", "category": "Search and market intelligence", "channels": [ "Search", "Shopping", "Market" ], "jobs": [ "Research", "Compare", "Audit" ], "summary": "Semrush Public MCP exposes SEO, traffic, market, project and paid-search reports through a hosted OAuth endpoint.", "product": { "label": "Semrush MCP", "url": "https://www.semrush.com/mcp/" }, "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "read-only", "label": "Official public MCP", "url": "https://developer.semrush.com/api/v3/introduction/semrush-mcp/" }, "plugin": { "provenance": "official", "maturity": "available", "label": "Official ChatGPT app", "url": "https://developer.semrush.com/api/v3/introduction/semrush-mcp/" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official Semrush CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "Semrush API", "url": "https://developer.semrush.com/api/" }, "access": "An eligible Semrush subscription and API units; available datasets follow the subscription.", "caution": "MCP calls consume API units and the Projects API exposure is read-only even where the underlying API can mutate projects.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Semrush MCP documentation", "url": "https://developer.semrush.com/api/v3/introduction/semrush-mcp/", "kind": "official" }, { "label": "Semrush API overview", "url": "https://developer.semrush.com/api/v3/introduction/semrush-api-overview/", "kind": "official" } ] }, { "id": "similarweb", "name": "Similarweb", "category": "Digital intelligence", "channels": [ "Web", "App", "Search", "Retail" ], "jobs": [ "Research", "Compare", "Analyse" ], "summary": "Similarweb hosts an MCP with broad web, app, audience, search, PPC-spend and retail intelligence coverage.", "product": { "label": "Similarweb", "url": "https://www.similarweb.com/" }, "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "read-only", "label": "Official hosted MCP", "url": "https://docs.similarweb.com/api-v5/mcp-integration/mcp-setup" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "Official connectors use the MCP route" }, "cli": { "provenance": "none", "maturity": "none-verified", "label": "No dedicated official CLI verified" }, "developer": { "provenance": "official", "maturity": "available", "label": "Similarweb API v5", "url": "https://docs.similarweb.com/api-v5" }, "access": "Business, Enterprise or API-only subscription with an active API key and dataset entitlements.", "caution": "Queries consume data credits and many datasets are estimates with monthly or delayed freshness rather than first-party live data.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Similarweb MCP setup", "url": "https://docs.similarweb.com/api-v5/mcp-integration/mcp-setup", "kind": "official" }, { "label": "Similarweb API v5", "url": "https://docs.similarweb.com/api-v5", "kind": "official" } ] }, { "id": "rudderstack", "name": "RudderStack", "category": "Customer data infrastructure", "channels": [ "Cross-channel", "First-party data" ], "jobs": [ "Connect", "Transform", "Operate" ], "summary": "RudderStack hosts an OAuth MCP for sources, destinations, transformations, event streams and documentation.", "product": { "label": "RudderStack", "url": "https://www.rudderstack.com/" }, "mcp": { "provenance": "official", "maturity": "beta", "mode": "remote", "control": "read-write", "label": "Official hosted MCP", "url": "https://mcp.rudderstack.com/docs" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official agent plugin verified" }, "cli": { "provenance": "official", "maturity": "available", "label": "RudderStack CLI", "url": "https://www.rudderstack.com/docs/profiles/get-started/cli/" }, "developer": { "provenance": "official", "maturity": "available", "label": "RudderStack APIs", "url": "https://www.rudderstack.com/docs/api/" }, "access": "Active RudderStack account and OAuth permissions for the hosted server.", "caution": "Official documentation says the MCP is in active development, some features are missing and connection stability can vary.", "verifiedOn": "2026-09-05", "sources": [ { "label": "RudderStack MCP server", "url": "https://mcp.rudderstack.com/docs", "kind": "official" }, { "label": "RudderStack documentation", "url": "https://www.rudderstack.com/docs/", "kind": "official" } ] }, { "id": "databricks", "name": "Databricks", "category": "Data and AI platform", "channels": [ "Cross-channel", "Warehouse" ], "jobs": [ "Query", "Model", "Operate" ], "summary": "Databricks managed MCP servers expose governed SQL, Genie, Vector Search and other workspace capabilities to agents.", "product": { "label": "Databricks", "url": "https://www.databricks.com/" }, "mcp": { "provenance": "official", "maturity": "preview", "mode": "remote", "control": "mixed", "label": "Managed MCP servers, public preview", "url": "https://docs.databricks.com/aws/en/agents/mcp-tools/managed-mcp" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official paid-media plugin verified" }, "cli": { "provenance": "official", "maturity": "available", "label": "Databricks CLI", "url": "https://docs.databricks.com/aws/en/dev-tools/cli/" }, "developer": { "provenance": "official", "maturity": "available", "label": "Databricks APIs and SDKs", "url": "https://docs.databricks.com/aws/en/dev-tools/" }, "access": "Databricks workspace, managed MCP preview availability and Unity Catalog permissions for exposed resources.", "caution": "This is governed infrastructure, not a ready marketing connection. Useful outcomes depend on warehouse and semantic-layer preparation.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Databricks managed MCP servers", "url": "https://docs.databricks.com/aws/en/agents/mcp-tools/managed-mcp", "kind": "official" }, { "label": "Databricks developer tools", "url": "https://docs.databricks.com/aws/en/dev-tools/", "kind": "official" } ] }, { "id": "dbt", "name": "dbt", "category": "Analytics engineering", "channels": [ "Cross-channel", "Warehouse" ], "jobs": [ "Query", "Transform", "Validate" ], "summary": "dbt MCP gives agents governed project context, semantic queries, lineage, model health and opt-in CLI actions including build and test.", "product": { "label": "dbt", "url": "https://www.getdbt.com/" }, "github": { "label": "dbt MCP server", "url": "https://github.com/dbt-labs/dbt-mcp" }, "mcp": { "provenance": "official", "maturity": "available", "mode": "local", "control": "mixed", "label": "Official dbt MCP server", "url": "https://docs.getdbt.com/docs/dbt-ai/setup-local-mcp" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official paid-media plugin verified" }, "cli": { "provenance": "official", "maturity": "available", "label": "dbt CLI through MCP", "url": "https://github.com/dbt-labs/dbt-mcp" }, "developer": { "provenance": "official", "maturity": "available", "label": "dbt APIs and developer docs", "url": "https://docs.getdbt.com/" }, "access": "Local dbt project for CLI tools; dbt Platform credentials and environment IDs for hosted semantic, discovery, admin and SQL tools.", "caution": "Setup and enabled toolsets vary substantially. Build and run tools can modify warehouse objects and need deliberate permission boundaries.", "verifiedOn": "2026-09-05", "sources": [ { "label": "dbt MCP server", "url": "https://github.com/dbt-labs/dbt-mcp", "kind": "source-code" }, { "label": "Self-hosted dbt MCP setup", "url": "https://docs.getdbt.com/docs/dbt-ai/setup-local-mcp", "kind": "official" } ] }, { "id": "make", "name": "Make", "category": "Workflow automation", "channels": [ "Cross-channel" ], "jobs": [ "Connect", "Build", "Run" ], "summary": "Make hosts an OAuth MCP that can run scenarios and, on paid plans, view or modify scenarios, connections, webhooks, data stores and organisations.", "product": { "label": "Make", "url": "https://www.make.com/" }, "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "read-write", "label": "Official cloud MCP", "url": "https://developers.make.com/mcp-server" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official agent plugin verified" }, "cli": { "provenance": "official", "maturity": "available", "label": "Make Apps CLI", "url": "https://developers.make.com/custom-apps-documentation/make-apps-cli" }, "developer": { "provenance": "official", "maturity": "available", "label": "Make API and developer hub", "url": "https://developers.make.com/" }, "access": "Make account; scenario execution is broadly available while management tools require paid-plan scopes.", "caution": "Reliability depends on well-described scenario inputs and outputs. Management scopes can change live workflows and connections.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Make MCP server", "url": "https://developers.make.com/mcp-server", "kind": "official" }, { "label": "Make MCP OAuth connection", "url": "https://developers.make.com/mcp-server/connect-using-oauth", "kind": "official" } ] }, { "id": "workato", "name": "Workato", "category": "Enterprise automation", "channels": [ "Cross-channel" ], "jobs": [ "Connect", "Build", "Govern" ], "summary": "Workato Enterprise MCP can expose governed recipe functions, API collections, recipes and skills through a hosted enterprise runtime.", "product": { "label": "Workato", "url": "https://www.workato.com/" }, "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "read-write", "label": "Enterprise MCP", "url": "https://docs.workato.com/mcp" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official agent plugin verified" }, "cli": { "provenance": "official", "maturity": "available", "label": "Workato CLI", "url": "https://docs.workato.com/workato-cli.html" }, "developer": { "provenance": "official", "maturity": "available", "label": "Workato developer APIs", "url": "https://docs.workato.com/developing-connectors/sdk.html" }, "access": "Enterprise plan, workspace configuration and an MCP endpoint created by an administrator.", "caution": "There is no universal endpoint to paste before an admin configures the workspace. Enterprise governance adds strength and setup overhead.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Workato MCP documentation", "url": "https://docs.workato.com/mcp", "kind": "official" }, { "label": "Workato MCP runtime", "url": "https://docs.workato.com/en/mcp/mcp-runtime", "kind": "official" } ] }, { "id": "gumloop", "name": "Gumloop", "category": "AI workflow automation", "channels": [ "Cross-channel" ], "jobs": [ "Connect", "Build", "Run" ], "summary": "Gumloop is an AI-native workflow and agent builder with 50-plus built-in MCP integrations, custom remote MCP support and a JSON-capable CLI.", "product": { "label": "Gumloop", "url": "https://www.gumloop.com/" }, "mcp": { "provenance": "official", "maturity": "available", "mode": "remote", "control": "mixed", "label": "Built-in and custom MCP connections", "url": "https://docs.gumloop.com/nodes/mcp/custom_mcp_servers" }, "plugin": { "provenance": "none", "maturity": "none-verified", "label": "No separate official agent plugin verified" }, "cli": { "provenance": "official", "maturity": "available", "label": "Gumloop CLI", "url": "https://docs.gumloop.com/cli/overview" }, "developer": { "provenance": "official", "maturity": "available", "label": "Gumloop API", "url": "https://docs.gumloop.com/api-reference/getting-started" }, "access": "Gumloop account; external MCP servers must be publicly reachable over HTTPS.", "caution": "It is an orchestration layer, so production quality still depends on the chosen models, integrations, prompts and approval design.", "verifiedOn": "2026-09-05", "sources": [ { "label": "Gumloop custom MCP servers", "url": "https://docs.gumloop.com/nodes/mcp/custom_mcp_servers", "kind": "official" }, { "label": "Gumloop CLI", "url": "https://docs.gumloop.com/cli/overview", "kind": "official" } ] } ] }